Nollywood is not growing because we have refused to embrace collaboration and improve quality – Elvis Chucks

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Nollywood actor and producer, Elvis Chucks, has said the industry can grow bigger than its present level if only stakeholders in the industry are united.

In a recent inteerview with Punch, he said, “In the industry, people have been struggling on their own. The main issue we have is that everybody sees this as a competition; they are not seeing it as an industry we have to put our hands together and build. Everybody wants to be heard and outshine the other person; the team spirit is not there.

“The industry has come a long way and there are people who have made a lot of sacrifices for it to get to where it is today. If we can remember the aims of these individuals who made those sacrifices and carried everybody along, we should be able to work around our differences.
He went on to say, ‘my good friend, Akin Omotoso, with about six other people, produced the movie, Vaya, and it competed with my movie, All About Love, which eventually won the AMVCA for Best Movie. Another movie, Happiness is a Four Letter Word, was made by three producers. These people put funds together and united to put out something worthwhile. That is the way to go. But there are some producers that even if you want to assist them, they get unnecessarily suspicious and hostile.”

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